Top Trends Every Hotel Marketing Manager Should Know

1. Virtual Reality (VR) Tours: The Next Frontier in Customer Experience

The Trend

Virtual Reality (VR) has transitioned from a futuristic concept to a vital asset in hotel marketing. Offering a VR tour gives potential guests an immersive experience, making it a must-have tool for hotel marketing managers.

Why It Matters

Today's travelers crave unique experiences, not just amenities. A VR tour, especially one captured through FPV drones, can be the edge that makes a prospective guest choose your hotel over competitors.

How to Implement

Invest in high-quality VR technology and partner with a reputable drone company like Epic Drone Tours. We specialize in capturing every corner of your property to create a virtual experience that's as compelling as the real thing. Integrate it into your VR experience to view the property in the most thrilling and engaging way.

2. User-Generated Content (UGC): A Goldmine for Authentic Hotel Marketing

The Trend

User-generated content (UGC), particularly in the form of hotel photography and videos shared by guests, is authentic, relatable, and serves as a form of social proof.

Why It Matters

For hotel executives, trust is a valuable currency in the digital age. UGC provides that trust by showcasing genuine guest experiences.

How to Implement

Encourage guests to share their experiences online using a specific hashtag. Consider incentivizing this through contests or special offers.

3. Storytelling Over Hard Selling: A New Paradigm in Hotel Marketing

The Trend

Modern consumers don't want to be sold to — they want to be told a story. Video production that incorporates storytelling elements tends to have higher engagement rates. Rather than showing room after room, craft the story that best showcases what your hotel is about.

Why It Matters

For hotel marketing managers, storytelling allows for an emotional connection with prospective guests, making them more likely to choose your establishment. Partner with premier media companies like Epic Drone Tours for their drone videography and photography services to help tell that story.

How to Implement

Focus on creating video content that tells a compelling story. Whether it's the history of your hotel or a guest testimonial, narratives create an emotional bond. Rather than simply capturing the spaces, document them in a way that elicits an emotional response from the guest, leading to them booking the stay with you.

4. Sustainability Narratives: The Green Advantage in Hotel Marketing

The Trend

Sustainability is more than a buzzword; it's a necessity. Hotels that can effectively showcase their green initiatives through video production are more attractive to eco-conscious travelers.

Why It Matters

A growing emphasis on sustainable travel means that green initiatives are not just good for the planet but also for business. The audience of eco-conscious travelers is growing by the day, so creating content that appeals to them can be huge for your hotels' media and marketing initiatives.

How to Implement

Use drone tour services from companies like Epic Drone Tours to showcase your sustainability efforts. From drone footage and drone photography of solar panels to behind-the-scenes looks at waste management, make your green initiatives a unique selling point via video and photography marketing.

5. Hyper-Personalization: The Future of Hotel Marketing

The Trend

Tailoring unique video content, including drone tours and hotel photography, based on customer behaviors and preferences is becoming increasingly prevalent. You need to stand out from the 1,00s of other hotels in your area via personalized marketing.

Why It Matters

Hyper-personalization enhances the guest experience, making them feel valued and understood, thereby increasing loyalty and return rates.

How to Implement

Utilize data analytics tools to understand guest behaviors and preferences. Work with a company like Epic Drone Tours to create personalized drone tours or hotel photography based on specific interests.

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Conclusion

For hotel executives, the landscape of hotel marketing is rapidly evolving. Staying ahead requires foresight and adaptability. These trends offer a roadmap for innovation and being able to captivate your audience in unique ways. As we move further into 2023, embracing these trends will be a necessity for success in hotel marketing. Contact Epic Drone Tours to discuss how you can best take advantage of the wave of innovative marketing that's hitting the hospitality industry.

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